Joseph Frio is a NFLPA certified agent, licensed attorney, football coach at Saint Joseph’s Preparatory High School in Philadelphia, PA, and Sports Law Professor at LaSalle University. From 2016-2023 Joseph worked alongside experienced NFL Agents Hadley Engelhard and James Ulrich negotiating NFL contracts and pursuing marketing opportunities for NFL clients. Since 2023 Joseph has practiced law alongside experienced attorney Ronald J. Cappuccio Esq., specifically helping business owners structure their companies to prepare them for financial success and limit their potential liability. Since 2018 Joseph has coached football at Saint Joseph’s Preparatory School in Philadelphia, PA helping to further the school’s mission of developing and mentoring young men who are able to achieve success on and off the football field. As a Sports Law Professor Joseph educates LaSalle undergraduate students on Name, Image, and Likeness (NIL) law and relevant NCAA policy, in addition to legal issues that arise in professional sports. Joseph founded Process Sports Management because he is passionate about helping athletes build a team of trusted, experienced professionals.

Aaron Donalson has built a successful career in Sales and Sports Marketing, working with athletes, brands, and organizations to create authentic partnerships and impactful activations. He has developed strategies that connect athletes with sponsorships, events, and opportunities designed to grow both their skills and personal brands. His combination of marketing expertise and relationship-building sets him apart in the NIL and sports business space. A former high school all-state football standout, Aaron continued his career at the University of Delaware and Sacred Heart University, later earning tryouts with NFL and CFL teams. His background as both a player and a marketer gives him a unique ability to understand the athlete’s perspective while also delivering results for brand partners. Beyond athlete development, Aaron has a strong track record of working directly with brands—understanding their goals, consumers, and the type of storytelling that moves audiences. He consistently aligns athlete identity with brand strategy, creating partnerships that feel authentic and resonate with fans. His intuitive understanding of consumer behavior allows him to build campaigns that not only elevate athletes but also drive real engagement and growth for brand partners.